Africa Map - FLA ConsultantsAfrica is becoming a new center of the global economic growth. The continent presents large investment opportunities which, due to a well-targeted strategic approach can generate very important return on investment. The developed countries and especially emerging countries (Brazil, Russia, India, China) which actively implement a strategy for Africa are on the right path.

France is perfectly positioned, owing to its history and its links with Africa. French firms have many more chances to maintain a real competition compared to new entrants.

The challenges new entrants face in terms of comprehension and strategic decision-making support can be the following: 

The continent is extremely complex: 54 countries, about 2100 languages and huge local disparities;

  • The market data, statistics and estimations often are not available in many African countries;
  • The main international data bases deliver information about a few African markets but without the local presence their offer is not exhaustive. 

FLA Consultants enables companies to build a real structured approach in terms of African market understanding
due to its major assets as

  • Strong experience in the markets difficult to access
  • Ability to detect relevant local information sources and to question them,
  • A range of databases specialized in emerging countries,
  • Network of professional partners

What we offer

  • Setting up of competitive, strategic, political and geopolitical monitoring tools for different African countries,
  • Strategic analysis of collected information and distribution of results,
  • Elaboration of industry insights for many African countries,
  • Carrying out of detailed surveys through interviews, as well as quantitative and qualitative studies.

Africa, a land of opportunity

The attractiveness of this region, despite the political and other social and economic difficulties, is the result of many factors: a sustainable economic growth, that maintained an average growth rate of about 4% in 2013 and is projected to accelerate to close to 5% in 2014 and 5%-6% in 2015; profound economic transformations and restructuring of the industrial base and the business environment that goes on at a significant pace.

But growth performance varied widely across country classifications and regions. Growth in sub-Saharan Africa was 5% in 2013 and is projected to be 5.8% in 2014. Excluding South Africa, the figures are 6.1% and 6.8%, respectively. East and West Africa recorded the fastest growth in 2013, 6% or above.

The two other regions of the continent, Northern and Southern Africa, have relatively less favorable outlook (at below 3%) due to political and social tension and the underperformance of the mining sector.

Economic growth in Africa (%): 

grapheAfrique

Source: African Economic Outlook Report 2014, OECD 

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