Business Development in Africa

Africa is becoming a new center of the global economic growth. The continent presents large investment opportunities which, due to a well-targeted strategic approach can generate very important return on investment. The developed countries and especially emerging countries (Brazil, Russia, India, China) which actively implement a strategy for Africa are on the right path.

France is perfectly positioned, owing to its history and its links with Africa. French firms have many more chances to maintain a real competition compared to new entrants.

The challenges new entrants face in terms of comprehension and strategic decision-making support can be the following:

The continent is extremely complex: 54 countries, about 2100 languages and huge local disparities;

The market data, statistics and estimations often are not available in many African countries;

The main international data bases deliver information about a few African markets but without the local presence their offer is not exhaustive.

FLA Consultants enables companies to build a real structured approach in terms of African market understanding
due to its major assets as

Strong experience in the markets difficult to access

Ability to detect relevant local information sources and to question them,

A range of databases specialized in emerging countries,

Network of professional partners

What we offer

Setting up of competitive, strategic, political and geopolitical monitoring tools for different African countries,

Strategic analysis of collected information and distribution of results,

Elaboration of industry insights for many African countries,

Carrying out of detailed surveys through interviews, as well as quantitative and qualitative studies.

Africa, a land of opportunity

The attractiveness of this region, despite the political and other social and economic difficulties, is the result of many factors: a sustainable economic growth, that maintained an average growth rate of about 4% in 2013 and is projected to accelerate to close to 5% in 2014 and 5%-6% in 2015; profound economic transformations and restructuring of the industrial base and the business environment that goes on at a significant pace.

But growth performance varied widely across country classifications and regions. Growth in sub-Saharan Africa was 5% in 2013 and is projected to be 5.8% in 2014. Excluding South Africa, the figures are 6.1% and 6.8%, respectively. East and West Africa recorded the fastest growth in 2013, 6% or above.

The two other regions of the continent, Northern and Southern Africa, have relatively less favorable outlook (at below 3%) due to political and social tension and the underperformance of the mining sector.